Your work is the marketing. Rooster just posts it.
Salons live on Instagram and referrals. Rooster turns your chair photos into steady posts, nudges clients to rebook before they drift, and keeps your Google profile as good as your feed.
Between clients, not instead of them
Rooster works from your booking history and your camera roll. A Wednesday for a four-chair salon:
- Rebooking texts to clients past their usual gap, with a link to book
- Two Instagram posts from this week's best photos, in your voice
- A reply to the new Google review that mentions the stylist
- New photos added to your Google profile
Playbooks for the chair
Retention first, because a client who rebooks is worth ten who visit once.
Rebooking nudges
Based on each client's real cadence: the six-week color client gets a note at week five.
Instagram cadence
Three posts and a reel idea a week from your own photos, captions that credit the stylist and name the service.
Review replies
Warm, specific, never generic. First names only if the client used one.
Google profile photos
Your best work, categorized, added weekly so the profile keeps up with your feed.
Slow-day fills
Tuesday openings turned into a small offer to the right past clients, never a public discount blast.
New-stylist launches
A short campaign when someone joins: intro post, first-week openings, a nudge to past clients who'd match.
Rebooking is the whole game
Salons keep most of their existing clients but lose most first-timers. The difference is whether anyone follows up. Rooster does it every day without a front desk.
Questions from stylists and shop owners
I'm a booth renter, not an owner.
Rooster works for one chair. Connect your own booking link and Instagram and it runs for you.
I use Booksy or GlossGenius. Don't they already do reminders?
They do appointment reminders. Rooster does the marketing layer on top: rebooking nudges, posts, reviews and your Google profile, and reads your booking history where the integration exists.
Will it post photos I don't want public?
Never without approval. You pick from suggested photos each morning, and you can mark any client as never-post.