The customer who said 'maybe later' is worth a text
Most declined work goes to someone else within a few months. Rooster follows up on it, reminds people when service is due, and answers every review so the next customer trusts you.
What a service writer never has time for
Overnight, Rooster reads yesterday's repair orders, declined items and reviews. Here's the morning list.
- Follow-ups on declined work from the last 30 days, worded per item
- Oil and service reminders based on mileage and last visit
- Replies to new reviews that mention the car and the fix
- A Google post: this week's common repair, plain language
Playbooks for the shop
The moves that turn a one-time repair into a customer for years.
Declined-work follow-up
Brake pads at 3mm, that belt, the cabin filter. A short message a few weeks later, with the price you quoted.
Service-due reminders
Based on the last visit and mileage, not a generic 'every three months.'
Review replies
Specific to the car and the job, calm on the one-star, no arguing in public.
Google profile upkeep
Hours, services, 'loaner cars,' 'same-day,' the things people search for.
Plain-language posts
One a week: what a check-engine light usually means, why the AC smells, what winter does to batteries.
Fleet and neighbor outreach
Nearby businesses with vans that need a shop they trust.
Repeat customers are the whole business
Most shops say repeat customers are their main source, but far fewer actually come back than owners think. The gap is follow-up, and follow-up is exactly what nobody has time for.
Questions from shop owners
I use Tekmetric or Shop-Ware.
Rooster reads repair orders from a CSV export today and is building direct integrations. Declined items and mileage are what it needs.
My customers call, they don't text.
Rooster's reminders can go by email or as a call list for your service writer, with the script. Texts are only for customers who opted in.
Will it sound like a robot?
It learns from your edits. Most shops are within a couple of weeks of drafts that need no changes.