Marketing for people who'd rather be on the job
You get customers from referrals and Google. Rooster makes both stronger: a review request after every job, a follow-up on every quote, and a reminder when last year's install is due.
Six things, then you're in the truck
Rooster reads yesterday's closed jobs, open quotes and new reviews overnight. Here's what a Tuesday looks like for a two-truck plumbing shop.
- Review request to every customer from yesterday's completed jobs
- Follow-up texts on quotes that went quiet after 48 hours
- A reply to the new review, mentioning the actual job
- One job photo turned into a post for Google, Instagram and Facebook
Built around how trades actually grow
Not generic 'social media.' The specific moves that move the needle for a service business.
After-job review ask
Every completed job triggers a request by email or consented text, worded for your trade, timed for the next morning when people say yes.
Quote follow-up
Estimates that sit for two days get a short, friendly nudge. Estimates that sit for two weeks get a different one. You approve each.
Service-due reminders
Tune-ups, filter changes, spring startups and fall shutdowns, based on when you did the last one.
Emergency-ready profile
Your Google profile says 'emergency service,' 'licensed,' and your real service area, because those are the searches that call.
Job-photo posts
Before-and-afters from your camera roll, captioned with the job and the neighborhood. One a week is plenty.
Referral partners
Nearby businesses that send work your way: property managers, realtors, the new gym with no plumber on call.
The math on a single review
A service ticket is worth hundreds to thousands of dollars. One more review a week, one more quote closed a month, and Rooster has paid for itself many times over.
Questions from contractors
I use Jobber or Housecall Pro. Does Rooster replace it?
No. Rooster sits on top. Your job software runs the work; Rooster runs the follow-up, reviews and posts, and reads job history from it where the integration exists.
My customers are older and don't do Instagram.
Then Rooster puts the effort into Google, reviews and reminders, and posts less. You choose the channels.
Can my office manager approve instead of me?
Yes. Add them as an approver and the morning feed goes to them, with you copied.