Most marketing software gives you more work
Owners already spend most of their week running the business. The tools they pay for hand them another to-do list. Rooster hands them finished work and a place to say yes.
The problem, honestly
Small business owners spend under five hours a week on marketing, and most of it is guilt: the review they didn't answer, the post they didn't make, the customer they meant to follow up with. Meanwhile most of their software either sends generic blasts or waits for them to log in and do the work.
The tools are not the problem. Time and habit are. A plumber doesn't need a better social scheduler. He needs someone who already wrote the post, already found the photo, and only needs a tap.
What we believe
Three things, and we've built the product around them.
The work should be finished, not suggested
Advice is cheap. Rooster delivers the reply, the post, the text, ready to send, with the reason it was written that way. If it can't finish something confidently, it asks you a one-tap question instead of guessing.
Nothing goes out without you
Your name is on the door. Every message starts as a draft. Trust is earned per task type, over weeks, and you can take it back with one switch. We think approval is a feature, not a limitation.
It should know your business better than a new hire
Rooster builds a private, living picture of your business: what you sell, what customers praise, who's due, what your voice sounds like. It gets better every morning because you correct it. That picture is yours, and we never train models on it.
Owner-run local businesses
Plumbers, mechanics, stylists, taqueria owners, gym owners. People whose customers come from the neighborhood, from Google, and from someone saying "call Ray." We build for them first, and we say no to features that don't help them.
See the industries we serveSmall team, in the field
We spend our weeks in shops, trucks and salons, watching what owners actually do in the morning.
Anish Polakala
Founder. Product and go-to-market. Add a two-line bio