Regulars are worth ten first-timers
Most first-time guests never come back, and most orders carry no name at all. Rooster helps you capture the people who already like you and gives them a reason to return on a Tuesday.
Before the lunch rush
Rooster reads last night's reviews, your POS if connected, and your camera roll. A Tuesday for a 40-seat taqueria:
- Replies to overnight reviews, naming the dish they mentioned
- A Tuesday-lunch note to opted-in regulars who haven't been in for a month
- One post: today's special, your photo, your words
- Google profile: menu prices matched to what you actually charge
Playbooks for the dining room
Retention beats discovery. These are the moves that fill the slow shifts.
Regular capture
A simple way to collect names at checkout or on the receipt, so the next message has someone to go to.
Slow-day notes
Tuesday lunch is dead? A short message to the right regulars, not a coupon to the whole city.
Review replies
Specific, warm, calm on the bad ones. Food-safety complaints get flagged for you, never auto-answered.
Daily specials posts
Your photo, your caption, to Google, Instagram and Facebook at once.
Menu and hours sync
Prices and hours the same on Google, your site and your posts. Always.
Local calendar
The street fair, the game night at the bar next door, the office park two blocks away that needs catering.
Where the money actually is
A small share of guests drives most of the orders. Email and text to people who've already eaten with you outperform any ad, and cost almost nothing.
Questions from owners and GMs
I use Toast or Square. They have marketing built in.
They do, tied to their own ordering data. Rooster covers what they don't: reviews, Google profile, posts, local opportunities, and a morning feed that actually gets used. It reads Square data where the integration exists.
We're a food truck. No fixed hours.
Rooster keeps your Google profile and posts in sync with wherever you'll be, from a schedule you give it once a week.
Can it handle Spanish-speaking customers?
Rooster drafts in the language the customer wrote in, and in your preferred language for posts.